Many people use the terms Virtual Assistant (VA) and Online Business Manager (OBM) interchangeably, but the two roles often serve very different purposes within a business.
A Virtual Assistant typically focuses on day-to-day support tasks that help keep a business running smoothly. This can include email management, scheduling, social media support, customer communication, data entry, and other administrative responsibilities. VAs help business owners save time by handling recurring tasks and improving overall organization.
An Online Business Manager, on the other hand, usually takes on a more strategic leadership role. OBMs often oversee operations, manage teams, track project progress, and help implement systems that support business growth. They work closely with the business owner to manage larger goals and long-term planning.
Both roles provide valuable support, but the right fit depends on the needs and stage of the business. Some businesses benefit from one role, while others eventually need both.
-Jamie Lindemulder
jamielindemulder.com 
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